The CEO of Future Kid Entertainment and Real Estate Company, Mrs. Rasha Khaled Al Ghunaim has stated that the development of Entertainment is no longer limited to interior designs but now aims to focus on physical fitness and the concept of edutainment by adding new and advanced technological systems that cover most of Kuwait. Al Ghunaim has also added during the development press conference that the Board of Directors is currently focusing on promoting the concept of advanced entertainment. This is present in their latest addition of “Explore”; a unique and exclusive concept in Al Hamra Luxury Center. The branch contains new games using latest interactive projectors, mazes and games that focus on the creative and physical aspect of entertainment. Al Ghunaim stated that Future Kid is now developing new games to accommodate older ages, the company developed new technologies for games filled with thrill and adventure that advocates physical fitness for toddlers and young adults as well. In addition, the company, with help from a well renowned British company, are developing a new location with a budget estimated as 6 million USD.